Customer Experience

Customer experience is all about delivering consistent personalised client experience with an integrated solution on-premise or on a cloud platform that connects every client engagement with your brand.

A top class customer experience can only be delivered if you have capabilities to address the following aspects of your business such as:

• Delivering integrated marketing experience

• Sales performance and client management platform

• A service delivery platform which enables employees to service clients better

• Multi-channel client experience

• Engage customers through various but relevant social channels

• Enable your organisation to accelerate sales faster

The role of a CMO in the organisation is increasing. By 2017, the CMO will spend more on IT than the CIO. [Gartner January 2012]. Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle.

A data-driven content marketing platform aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth.

The content marketing solution complements industry-leading Eloqua Marketing Cloud, a part of Oracle's comprehensive Customer Experience solution. The combination of Oracle Eloqua Marketing Cloud with content marketing is expected to enable modern marketers to automate content delivery across channels by aligning persona-based content with customers' digital body language to increase "top-of-funnel" customer engagement, improve the quality of sales leads, realise the highest return on their marketing investment, and increase customer loyalty.
This solution integrates cross-channel, content, and social marketing with big data for enterprise B2B and B2C.

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Customer, Experience

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